Live from the press conference at Photokina in Cologne: Fuji introduces parallel to its X system the new medium format GFX system. The sensor size will be 1.7 times biger than 35mm fullframe. 50MP. With 4:3 ratio. 1/4000s. Launched with 3 new G-lenses. Aditional 3 lenses available until end of 2017.